If you work in e-commerce, you know that mobile is important. More and more of your website traffic will come from mobile devices which means that you need a mobile website which serves the specific needs of these users. As we have shown a while ago, at BungalowSpecials and HotelSpecials we also see a sharp increase in the share of mobile users. That’s why we have invested a lot of time and effort into building a mobile-first website which allows travellers and inspiration-seekers to navigate easily with their mobile device.
You can imagine that we are very happy to hear that our mobile website has recently been rated as a top-3 player on the Dutch travel market. In a study done by Google and usability experts cxpartners, they analysed the usability and speed of the visited websites in order to identify the “mobile masters” (dare we say specialists!) of the industry. The outcome suggests that the way we have designed, for example, the website flow, the mobile search functionalities and filtering options allows mobile customers to efficiently find what they are looking for.
That is awesome news! And of course we are not standing still, we are continuously working to improve our mobile user experience even more.