At HotelSpecials we are driven to listen to and to understand customer needs and finding out what they consider a special stay. One way how our customers can make their stay extra special is by personalising their stay with the more than 4500 extras available together with our Specials.
All the departments across the company follow this aim of listening to and understanding the customer. While IT and Big Data and Analytics are not customer facing departments as we are always “behind the scene” and “in the background”, we still have our own ways of asking and interacting with the customers. A/B testing is one of those ways because it is like asking the customer: “Do you like this or do you prefer that?”. Every time they click or they interact with our website they are giving us an answer to the question.
And we ask constantly.
Testing a hypothesis via A/B testing
A really successful case that proved how our customers take care of their special ones was this A/B test. Our idea was that making it easier to add rose petals to your room reservation would be something that a lot of our customers would choose. And we were right.
You can see the overwhelming, and especially romantic, good results in this nice infographic below that our UX Designer Lindsey created to summarise the results of this A/B test.